Aim based on a research about the strategy of cis ( corporate identity system ) , to give a series of purposeful analyses and suggestions 目的為當(dāng)前我國(guó)企業(yè)實(shí)施企業(yè)形象戰(zhàn)略( cis )提供有針對(duì)性的決策咨詢和建議。
It is the equation of layout for corporate identity system . it is the whole spread system with the concept of modern design , theories of corporation administration and human thoughts 它是指企業(yè)形象識(shí)別規(guī)范的綜合體,是一種結(jié)合了現(xiàn)代設(shè)計(jì)觀念,企業(yè)管理理論及人文思想的實(shí)體和非實(shí)體性的整合系統(tǒng)。
It is the equation of layout for corporate identity system . it is the whole spread system with the concept of modern design , theories of corporation administration and human thoughts 它是指企業(yè)形象識(shí)別規(guī)范的綜合體,是一種結(jié)合了現(xiàn)代設(shè)計(jì)觀念,企業(yè)管理理論及人文思想的實(shí)體和非實(shí)體性的整合系統(tǒng)。
In autumn 2005 , yunda completed the design , production and installation of lighting , signage , background boards and other corporate identity systems for all offices of the hebei electric power corporation , in shijiazhuang , baoding , cangzhou , hengshui , handan and xingtai 于2005年秋,有效完成了河北省電力公司所屬石家莊、保定、滄州、衡水、邯鄲、邢臺(tái)等所有營(yíng)業(yè)廳的燈箱、門楣、背景板等形象識(shí)別系統(tǒng)的設(shè)計(jì)、制作和安裝等工作。
This paper tries to introduce an effective method to promote the company ' s image , and it is cis , which is the abbreviation of corporate identity systems , composed of three parts , mind identity system , behavior identity system and visual identity system 首先介紹企業(yè)形象的含義和特性,然后論述企業(yè)形象與市場(chǎng)競(jìng)爭(zhēng)力的關(guān)系,總結(jié)勝利油田玻璃鋼廠現(xiàn)有企業(yè)形象的不足,得出其進(jìn)行形象設(shè)計(jì)必要性的結(jié)論。第三章對(duì)提升企業(yè)形象的途徑? ?導(dǎo)入cis進(jìn)行介紹。
Consequently , it ’ s very significant to investigate the image of the clothing brand with the combination of the viewpoint from customers . according to the conception and connotation , cognitive process and identity system of brand image , the corporate identity system , and distribution communication system , the three levels of clothing brand image system were established . on this basis , the weights of dimensions were obtained by the methods of layer - analysis and professionals inquiry 本文在系統(tǒng)歸納了品牌形象的概念及內(nèi)涵、品牌形象的認(rèn)知過(guò)程、品牌識(shí)別系統(tǒng)、企業(yè)形象識(shí)別系統(tǒng)以及營(yíng)銷溝通五個(gè)理論依據(jù)的基礎(chǔ)上,結(jié)合對(duì)服裝品牌市場(chǎng)的調(diào)研,確立了由三個(gè)層次組成的服裝品牌形象體系;在此基礎(chǔ)上,通過(guò)層次分析和專家問(wèn)詢相結(jié)合的方法,確定了各個(gè)服裝品牌形象維度間的權(quán)重關(guān)系,從而使服裝品牌形象維度體系更加系統(tǒng)和完善。
Nanjing is one of the four famous ancient capitals , and the well - known tourism city in the china . however the development of tourism is delayed in nanjing . the nanjing city tourism has disadvantages that the drumbeating means is not good enough , and the tourism lacks the unified corporate identity system , while many cities try their best in marketing of tourism 南京是我國(guó)著名“四大古都”之一,是著名的旅游城市,然而目前旅游業(yè)的發(fā)展已經(jīng)遭遇瓶頸,宣傳手段不充分,沒有統(tǒng)一的形象訴求,在國(guó)內(nèi)外各城市紛紛加大營(yíng)銷力度的同時(shí),明顯處于劣勢(shì)。